East-West Business Relations: Establishment and Development
As the political and ideological atmospheres in Central and Eastern Europe have recently changed and entered a transition period, a need has arisen for new models for the formation, development, and establishment of East-West business relationships. East-West Business Relationships is a dynamic work offering a two-dimensional sample--of both the companies and their countries--of East-West Business relations. The book covers topics including joint ventures, relationship marketing, networks, and export behavior. It offers new insights into East-West business relations by:
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activities Baltic business development process business markets changes COMECON commitment companies competitive considered contacts countries cultural decisions determinants of export Document Delivery Service East European Eastern Europe economic Electrolux Entry Modes establishment Estonia Estonian market export intermediaries export markets export orientation factors Finland Finnish Fords foreign markets foreign trade former U.S.S.R. Haworth Document Delivery Haworth Press Hungary IKEA important Industrial Marketing infrastructure International Business Press International Business Studies International Marketing Internationalization interviews investment Johanson joint venture Journal of International lack Lehel long-term manufacturing marketing approach ment negotiations networks operations organizations ownership Peter Ford planned economies planning Polish SMEs political potential pre-entry present problems relations relationship marketing role Russian markets SAAB Automobil Schnurr SMEs in Poland Soviet Soviet Union St Petersburg strategy strengths in exports success suppliers Sweden Swedish Swedish firms tion Vahlne variables Western