Mental Models: Aligning Design Strategy with Human BehaviorThere is no single methodology for creating the perfect product—but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful. |
Contents
| 1 | |
| 40 | |
Who? Mental Model Team Participants | 63 |
Define TaskBased Audience Segments | 72 |
Specify Recruiting Details | 110 |
Set Scope for the Interviews | 143 |
Interview Participants | 162 |
Analyze the Transcripts | 204 |
Create the Mental Model | 299 |
Adjust the Audience Segments | 339 |
Alignment and Gap Analysis | 352 |
Structure Deviation | 401 |
| 428 | |
Acknowledgments | 445 |
About the Author | 450 |
Back Cover | |
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aligned atomic tasks behaviors Chapter 12 Chapter 9 Rosenfeld Choose Films cluster color column combing complaint particular task content map conversation create desire expectation medium Discuss Film document example expectation medium statement explanation circumstance complaint fact explanation circumstance Figure Film Afterwards Film Multiple friends gap analysis goals Hallway Test implied task third-party information architecture interaction interview labels look mental model diagram mental spaces movie moviegoer navigation organization participant particular task high-level PeopleSoft person phrase project guides quote recruiting root task Rosenfeld Media screener solution someone Soundtrack spreadsheet stakeholders sticky notes strategy Sybase talk task high-level task task implied task task philosophy emotion task third-party task Task-Based Audience Segments Theater things third-party task philosophy Total Film tower transcript usability tests User Interface Engineering verbs version 1.1 Watch a Film What's Playing words write