Pink Ribbon Blues: How Breast Cancer Culture Undermines Women's HealthMedical sociologist Gayle A. Sulik reveals the hidden costs of the pink ribbon as an industry, one in which breast cancer functions as a brand name with a pink ribbon logo. Based on historical and ethnographic research, analysis of awareness campaigns and advertisements, and hundreds of interviews, Pink Ribbon Blues shows that while millions walk, run, and purchase products for a cure, cancer rates continue to rise, industry thrives, and breast cancer is stigmatized anew for those who reject the pink ribbon model. Even as Sulik points out the flaws of "pink ribbon culture," she outlines the positives and offers alternatives. The paperback includes a new Introduction investigating Susan G. Komen for the Cure and a color insert with images of, and reactions to, the pinking of breast cancer. |
Contents
| xi | |
| xvii | |
| xxvii | |
WHAT IS PINK RIBBON CULTURE? | 3 |
THE DEVELOPMENT OF PINK RIBBON CULTURE | 27 |
MIXED METAPHORS WAR GENDER AND THE MASS CIRCULATION OF CANCER CULTURE | 73 |
CONSUMING PINK MASS MEDIA AND THE CONSCIENTIOUS CONSUMER | 111 |
Other editions - View all
Pink Ribbon Blues: How Breast Cancer Culture Undermines Women's Health Gayle A. Sulik Limited preview - 2010 |
Pink Ribbon Blues: How Breast Cancer Culture Undermines Women's Health Gayle A. Sulik No preview available - 2010 |
Common terms and phrases
accessed July 11 advertising affiliates African American American Cancer Society Armstrong associated AstraZeneca Barbara biopsy Breast Cancer Action breast cancer advocacy breast cancer awareness breast cancer brand breast cancer industry breast cancer movement breast cancer organizations breast cancer research breast cancer survivors campaign cancer culture chemotherapy consumer corporate Cure DCIS develop diagnosed with breast diagnosed women disease drugs early detection emotional experience feeling rules funding fundraising gender healthcare increased invasive breast cancer Journal Karen Handel Komen lives Lucille Clifton mammograms mammography screening masculine mass media mastectomy Medicine ment million Nancy Brinker narratives Natalie National Breast Cancer National Cancer Institute NBCAM NBCC needs networks Oncology one’s optimism percent pink femininity Pink Ribbon Blues pink ribbon culture Planned Parenthood programs promote risk role she-ro she-roic social story strategies Susan G symbolic tamoxifen tion treatment woman women’s health women’s magazines