Mindless Eating: Why We Eat More Than We ThinkThis book will literally change the way you think about your next meal. Food psychologist Brian Wansink revolutionizes our awareness of how much, what, and why we’re eating—often without realizing it. His findings will astound you. • Can the size of your plate really influence your appetite? • Why do you eat more when you dine with friends? • What “hidden persuaders” are used by restaurants and supermarkets to get us to overeat? • How does music or the color of the room influence how much—and how fast—we eat? • How can we “mindlessly” lose—instead of gain—up to twenty pounds in the coming year? Starting today, you can make more mindful, enjoyable, and healthy choices at the dinner table, in the supermarket, at the office—wherever you satisfy your appetite. |
Contents
| 1 | |
| 15 | |
The Forgotten Food | 36 |
The Hidden Persuaders Around Us | 77 |
Would You Walk a Mile for a Caramel? | 83 |
Mindless Eating Scripts | 94 |
The Name Game | 118 |
Do Sweetbreads Taste Like Coffee Cake? | 133 |
Nutritional Gatekeepers | 162 |
FastFood Fever | 180 |
Mindlessly Eating Better | 208 |
Defusing Your Diet Danger Zones | 225 |
Notes | 235 |
Acknowledgments | 266 |
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Common terms and phrases
asked associations average Behavior Brian Wansink buffet Burger Burger King cafeteria calories candy bar candy dish changes chicken Chinese chips chocolate comfort foods Consumer Consumption cook cues desk dessert dieters dinner eat better eat less eaten eating scripts estimate fast-food favorite feel French fries friends given glass granola habits healthy foods hungry ice cream influence Intake Jell-O Jim Painter Journal of Marketing Judith Rodin kitchen label look lose weight low-fat lunch McDonald's meal menu Mike Huckabee mindless eating mindless margin mindlessly movie Nutritional Gatekeepers Obesity ounces overeat packages pasta person Pierre Chandon pizza plate Pop-Tart popcorn pounds PowerBar Psychology recipes Reengineering refill restaurant salad serving smell snack soup soylent green Stanley Schachter stomach stop eating Super Bowl taste thing U.S. Army vegetables week weight loss