Mindless Eating: Why We Eat More Than We ThinkThis book will literally change the way you think about your next meal. Food psychologist Brian Wansink revolutionizes our awareness of how much, what, and why we’re eating—often without realizing it. His findings will astound you. • Can the size of your plate really influence your appetite? • Why do you eat more when you dine with friends? • What “hidden persuaders” are used by restaurants and supermarkets to get us to overeat? • How does music or the color of the room influence how much—and how fast—we eat? • How can we “mindlessly” lose—instead of gain—up to twenty pounds in the coming year? Starting today, you can make more mindful, enjoyable, and healthy choices at the dinner table, in the supermarket, at the office—wherever you satisfy your appetite. |
Contents
| 1 | |
| 15 | |
The Forgotten Food | 36 |
The Hidden Persuaders Around Us | 77 |
Would You Walk a Mile for a Caramel? | 83 |
Mindless Eating Scripts | 94 |
The Name Game 18 | 118 |
Do Sweetbreads Taste Like Coffee Cake? | 133 |
Nutritional Gatekeepers 62 | 162 |
FastFood Fever | 180 |
Mindlessly Eating Better | 208 |
Appendix B Defusing Your Diet Danger Zones | 225 |
Notes | 235 |
Acknowledgments | 266 |
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Common terms and phrases
American amount asked associations average Behavior better bowls brand Brian Wansink called calories candy changes chicken chips chocolate comfort foods Consumer container cook cookies cues diet dinner dish don't drink eaten estimate expectations favorite feel finished five four French friends gain gave give given glass habits half happened healthy hungry ice cream idea influence it's jelly beans Journal keep kitchen label lead less look lose lunch Marketing meal menu mindless movie names never nutrition Obesity packages party percent person plate popcorn pounds remember restaurant serving showed snack soft drink soup stop taste tend thing thought University variety vegetables week weight wine