Grinding It Out: The Making Of McDonald'sFew entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded not merely businesses but entire new industries. |
Contents
Chapter 1 | 5 |
Chapter 2 | 13 |
Chapter 3 | 24 |
Chapter 4 | 39 |
Chapter 5 | 59 |
Chapter 6 | 69 |
Chapter 7 | 81 |
Chapter 8 | 92 |
Chapter 10 | 118 |
Chapter 11 | 132 |
Chapter 12 | 142 |
Chapter 13 | 152 |
Chapter 14 | 163 |
Chapter 15 | 182 |
Chapter 16 | 193 |
Chapter 9 | 105 |
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