Qualitative Methods in Management ResearchEvert Gummesson′s piercing relevance on the major issues of management problems and how to tackle them with qualitative research is astounding and leads to great understanding. —Barney G. Glaser, co-author of The Discovery of Grounded Theory "This book is a welcome contribution to the theory of science and methodology.. . . .It is to the author′s credit that the material is presented in an interesting and easily accessible way . . . .The use of examples from the author′s own experiences are particularly helpful." —Richard Teare in Service Industries Journal "Evert. Gummesson has made a most worthwhile contribution to an under-appreciated area of management research. His views, which draw on hundreds of references from many expertise areas, deserve attention and debate." —Edward Toomer and Ken Bowen in Journal of Operational Research Is research in management disciplines—leadership, corporate strategy, marketing, organization theory, quality management, and others—taking advantage of the best scientific methods available? In this revised edition, Evert Gummeson answers no! Qualitative Methods in Management Research, Second Edition, offers a fresh approach to case study research. Stressing the need for involved rather than detached researchers, Evert Gummesson links quality assessment of case study research to current total quality management thinking and proposes the concept of management action science—where the researcher is both actor and student—as the most advanced and rewarding approach to research. This book is written in a personal style and is rich in examples from academic research, real-world practice and management consultancy. |
Contents
| 1 | |
Chapter 2 Achieving Access to Management Reality | 25 |
The Route from Preunderstanding to Understanding | 57 |
Chapter 4 Case Study Research | 83 |
Chapter 5 Quality of Academic Research and Management Consultancy | 157 |
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Common terms and phrases
ability able academic research accepted action science actual allow analysis applied approach assessment assignment authors become behavior called change agent Chapter client close combination concepts concerned conclusions Consequently considerable considered corporate create criteria culture decision demands described discussed essential established example executive existing experience facts Figure future gain give hermeneutic implementation important individual industry interest interpretation interviews involved knowledge lack lead learning limited management consultant marketing means ment methods natural object observation operations opportunities organizations paradigm participation particular positivistic possible practice present preunderstanding problem question referred relation relationship reports researcher/consultant researchers and consultants role says scientific scientists situation social specific strategy techniques theory tion traditional types understanding usually validity