The Radio Broadcasting IndustryThe Radio Broadcasting Industry offers students a comprehensive and current examination of radio from an industry perspective. Perhaps no form of mass media has undergone as much change and evolution as radio, which continues to reinvent itself today. This book introduces radio from early history to current programming, ownership and regulatory developments and previews future technological considerations. By placing a strong emphasis on the business of radio, students develop a complete understanding of the industry and of how radio stations attract and retain an audience that could be spending its time with other media forms. |
Contents
The History and Development of Radio Broadcasting | 17 |
Local Radio Service Develops | 37 |
Radio in 2000 and Beyond | 43 |
Copyright | |
12 other sections not shown
Common terms and phrases
account executives Adult Contemporary airtime announcer Arbitron audience audio available online brand cable call letters callout research carrier wave Chapter Clear Channel Clear Channel Communications clients Commission consumers cost per thousand created CRUZ The University Cume Dallas dayparts Duncan's American Radio federal Federal Communications Commission FM broadcast FM stations focus groups frequencies Gross Impressions Hispanic increase Internet JAM Creative Productions jingles license medium noncommercial radio stations noncommercial stations number of stations Oldies owners ownership percent public radio purchase radio advertising radio broadcasting radio formats radio industry radio listening radio managers radio market radio networks radio programming radio research radio stations ratings research reach receive regulation Report revenue Rock sample schedule segments sell signals songs spots stations operate talk target television tion TM Century University Library UNIVERSITY UNIVERSITY OF CALIFORNIA/SANTA Urban Contemporary wireless