Approaches to Social ResearchStriking a balance between specific techniques and the underlying logic of social scientific inquiry, this book provides a valuable introduction to social research methods. After an introductory section that places social research in the context of science and logical reasoning, the book follows the sequence of a typical research project, beginning with research design, proceeding to data collection, and then to data interpretation. The authors focus on four major approaches to research--experimentation, survey research, field research, and the use of available data--illustrating their discussion with numerous case studies and examples drawn from sociology, social psychology, demography, history, education, and political science. While advocating a multiple-methods strategy that treats the approaches as complementary, the authors provide a detailed account of the advantages and disadvantages, as well as the actual process, of carrying out research with each approach. Sophisticated enough to make social science students become intelligent consumers of research evidence, this lucidly written survey is also entirely accessible to those with very little knowledge of the field. |
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Approaches to Social Research Royce Singleton,Bruce C. Straits,Margaret Miller Straits Snippet view - 1993 |
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analyzing approach argument asked association attitudes available data behavior causal chapter 14 characteristics cluster sampling coding coefficient concept conclusion control group demand characteristics dependent discussion effects error estimate ethical evaluation example experiment experimental design explain extraneous variables factors fear of violence field research frequency gender Guttman scale hypothesis increase independent variable indicators inductive internal validity interview investigator involves level of measurement log-linear models logic manipulation mass media mean measure ment methods nonprobability sampling observations operational definition participant observation participants percent persons population possible prediction premises pretest probability sampling problem procedures questionnaire questions reasons records regression relationship reliability researcher's respondents role scale scientific scores selection simple random sample social research social science social scientists sociology spurious relationship statistical stratified subjects survey research Table techniques television viewing theory tion topic treatment true units of analysis