Understanding New Media: Extending Marshall McLuhanMarshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a «Global Village», making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders. He is also famously remembered for coining the expression «the medium is the message». These predictions form the genesis of this new volume by Robert Logan, a friend and colleague who worked with McLuhan. In Understanding New Media Logan expertly updates Understanding Media to analyze the «new media» McLuhan foreshadowed and yet was never able to analyze or experience. The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media. Visit the companion website, understandingnewmedia.org, for the latest updates on this book. |
Contents
New Media and Marshall McLuhan I | 1 |
McLuhans Methodology | 17 |
Five Communication Ages | 27 |
To What Extent Do the New Media Confirm | 37 |
The Fourteen Messages of New Media | 48 |
The Digital Economy | 76 |
Scaffolding and Cascading Technologies and Media | 82 |
HOW THE NEW MEDIA HAVE IMPACTED THE MEDIA | 95 |
Search Engines plus Google and Libraries | 285 |
Video Conferencing and Webbased Collaboration Tools | 308 |
Robots Bots and Agents | 318 |
Smart Tags and Dataspace | 329 |
Enabling Technologies Not Dealt with in Understanding Media | 338 |
McLuhans Methodology | 351 |
The Global Village | 358 |
History as the Laboratory of Media Studies | 359 |
Roads and Paper Routes | 107 |
Housing | 114 |
Clocks | 126 |
Wheel Bicycle and Airplane | 139 |
Motorcar | 151 |
Games | 160 |
Telegraph | 166 |
The Phonograph and New Modes of Recorded Music | 173 |
Movies | 179 |
Radio | 185 |
Television | 192 |
Weapons | 204 |
Hybrid or Convergent Technologies | 211 |
The Cell Phone | 217 |
The Personal Computer | 223 |
Computer Software | 232 |
Email Instant Messaging IM | 250 |
The World Wide Web | 256 |
Blogs | 276 |
Break Boundaries | 360 |
Acoustic versus Visual Space | 361 |
Fragmentation in the Age of Literacy | 363 |
Centralization versus Decentralization | 364 |
Hardware versus Software and Information | 365 |
Media Studies as Civil Defense Against Media Fallout | 366 |
Understanding Both the Service and Disservice of New Media | 367 |
The Absence of a Moral Judgment | 368 |
Art as Radar and an Early Warning System | 369 |
Obsolesced Technologies Become Art Forms | 370 |
Media Analysis versus Content Analysis | 371 |
FigureGround Relationship | 372 |
The Reversal of Cause and Effect | 373 |
An Antiacademic Bias | 374 |
Laws of the Media LOM | 375 |
The Emergence and Evolution of the World Wide Web and Individual Web Sites | 377 |
Descent Modification and Selection | 380 |
| 383 | |
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