Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy: Nestle and the Infant Formula Controversy

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Springer Netherlands, Jan 31, 1994 - Philosophy - 315 pages
Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy: NestlÚ and the Infant Formula Controversy presents an in-depth analysis of the infant formula controversy and the resulting international boycott of NestlÚ products launched by various social activist groups and church organizations. The actions of those groups culminated in the passage of the first international marketing code under the auspices of the World Health Organization.
Based on exhaustive and unique research, the book details the NestlÚ case and uses it to analyze a number of other major issues bearing on contemporary business strategy and operations in the national and international arena. Issues addressed include:
  • The rising phenomenon of social activism and its affect on public opinion and public policy;
  • The changing role of churches and other religious groups and their impact on corporate strategy and behavior;
  • The emergence of UN affiliated international bodies, as both arbiters and regulators of market conduct of multinational corporations;
  • The changing dynamics between multinational corporations and host countries;
  • The factors which determine a company's behavior and its ability to adapt to changing societal expectations. ú/LISTú Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy: NestlÚ and the Infant Formula Controversy presents a microcosm of business society conflicts being played out in all parts of the world. This scholarly book will be of great interest to academics in the areas of management, business ethics, social conflict, and international regulation. It will also appeal to a broad corporate and government audience and to anyone interested in contemporary world affairs and the increasing globalization of socio-economic conflicts.
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    About the author (1994)

    S. PRAKASH SETHI is University Distinguished Professor at the Zicklin School of Business, Baruch College, at The City University of New York, where he also serves as the Academic Director of Executive Programs. He has written several books and articles on corporate social accountability and international codes of conduct, and he has advised numerous corporations, nongovernmental organizations, and national and international governmental bodies on the conduct of competitive markets and the role of large corporations in economic activities. He is the president of the International Center for Corporate Accountability (ICCA), an independent educational organization affiliated with the Zicklin School of Business. The ICCA is devoted to the research and promotion of corporate codes of conduct and their implementation through independent external monitoring and public disclosure of its findings around the world.

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