Advertising and Popular Culture, Volume 5Advertising has permeated our popular culture as much as any other aspect of the media. This comprehensive text provides a balanced analysis of advertising - as a business practice and as a creator of symbolic environments. The critique reflects current theories on advertising by illustrating how it both draws from and contributes to popular culture, and uses specific excerpts from advertising campaigns to illustrate this point. The book traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies and the creation of a consumer culture to an exploration of the major themes of American advertising. The author also provides a criti |
Contents
Origins 26 | 26 |
Flagrant Criticisms 52 | 52 |
The Dynamics Behind the Advertisement | 77 |
The Dynamics of Popular Culture | 103 |
Exchanges | 123 |
The Surface of the Advertisement | 148 |
Deciphering Advertisements | 167 |
Mixed Receptions | 184 |
The Project of the Self | 197 |
In Perspective | 228 |
252 | |
266 | |
About the Author 278 | |
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20th century activity adolescent adver advertising agency advertising and popular advertising imagery advertising message advertising's American analysis appearance attractiveness audience members behavior campaign Candice Bergen celebrity commodity communication consumer consumption creative critique of advertising cultural studies culture and advertising culture critics culture industries domain of popular domains of advertising Duracell emotional endorsers Energizer bunny episode Eveready Battery Company exist featured feelings female Figure film Fowles gender gender depictions human ideal identity images individual intertextual Jack Daniel's laugh track less magazine male Marxist mass culture mass media meanings modern movie norms offer particular Pepsi pizza pleasurable Pollay popular cul popular culture popular music portrayals print ads production/consumption economy purchased rabbit reader reception relationship response role Roseanne self-identity sexual situation comedy social spectator star stereotypes sumers surface symbol domains symbolic material tion tisers tising U.S. Bureau viewers women young