Branding in a Digital World: How to Take an Integrated Marketing Approach to Building a Business

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iUniverse, Nov 21, 2019 - Business & Economics - 304 pages
How can you stand out? How do you take your passion and turn it into profit? In Branding in a Digital World, author Hilary JM Topper discusses how branding your business – from your overall image to messaging – is paramount to its success. In this hands-on workbook, she will help you build a brand, market it effectively across digital media, and ultimately, get a strong return on investment. Topper, an expert in branding and digital communications, walks you step-by-step through the process and helps you get the results you desire. She teaches you how to: • build an integrated marketing plan. • use social media marketing. • recruit ambassadors for your brand. • integrate IoT and wearable tech. • create compelling blog and social content. • increase your SEO. • use public relations, direct mail, and email marketing to tie together the entire process. With special sections on fake news, nonprofit management, and more, Branding in a Digital World offers a complete guide to help you learn to better market your product or service so you can gain a competitive edge.


Where Have We Been?
Consumers Are Now the Media
Search Engine Optimization
Using Social Media to Promote Your Business
Building an Ambassador Program
Insta You Insta Me Instagram
Who Knocked on the Nextdoor?
Snap on Snapchat
A Word About Threading The Needle
Audio and Video to Get Your Message
NonProfit Organizations Role in Social Media
Like It Or Not Wearables Are Here To Stay

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About the author (2019)

Hilary JM Topper, MPA, is a 30-year public relations veteran. She runs both HJMT Public Relations Inc., a full-service public relations and social media agency, and HJMT Media Company, where she curates two blogs and a podcast. In her spare time, she trains for triathlons. Topper is also author of “Everything You Ever Wanted to Know About Social Media, but were afraid to ask...Building Your Business Using Consumer Generated Media” published in 2009.

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