Type in Use: Effective Typography for Electronic Publishing

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W. W. Norton & Company, 1999 - Language Arts & Disciplines - 207 pages
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Organized by type application - text, headlines, subheadings, breakouts, captions and five more categories - this work provides information for designers and editors that can be applied to all print and non-print media. Alex White has dissected typography into its most logical components, basing his approach on more than 15 years of teaching designing and lecturing.

From inside the book

 

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NES I SUBHEADS | BREAKOUTS | CAPTIONS I DEPARTMENT HEADINGS . COVERS I CONTENTS I BYLINES & BIOS FOLIOS & FOOTLINES WEB TYPE | THE HISTORY OF TYPE IN US LINES WEB TYPE | THE HISTORY OF TYPE IN USE TEXT HEADLINES SUBHEADS I BREAKOUTS ...
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CONTENTS Acknowledgments - 5 Glossary + 200 CHAPTER 1 Text o 12 Introduction no 8 Bibliography - 204 CHAPTER 2 Headlines o 26 Designer Credits « 205 Index o 206 CHAPTER 3 Subheads no 42 CHAPTER 4 Breakouts no 56 CHAPTER 5 Captions • 74 ...
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Contents

Introduction
13
CHAPTER 3
29
Subheads no
42
CHAPTER 4
56
CHAPTER 5
89
CHAPTER 7
112
CHAPTER 8
130
Bylines Bios no
144
CHAPTER 10
156
CHAPTER 11
164
The History of Type in Use
178
Copyright

Common terms and phrases

American appear bank become beginning bold bottom breakout called caption centered changes characters color column communication contents contrast copy cover cover line create developed display edge Editor elements example face fall files fonts giving graphic hand head headline illustration important initial interest issue letters line spacing live logo look magazine means ment person placed play points position printed problem publication reader rules says screen shape space story style subhead sweet thing tion typeface typographic visual width York

Bibliographic information

QR code for Type in Use
TitleType in Use: Effective Typography for Electronic Publishing
AuthorAlex White
Editionillustrated
PublisherW. W. Norton & Company, 1999
ISBN0393730344, 9780393730340
Length207 pages
Subjects › 

Language Arts & Disciplines / Publishers & Publishing Industry
  
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