In Cold Type: Overcoming the Book Crisis

actually advance orders advance sale advertising American Booksellers Association assortment average best-seller better bookseller bookseller's bookstore budget buyer buying chains customers decisions discount distribution system dollar Doubleday economic editor editorial department Edna Ferber effect fixed costs frequently Gimbel's gross margin important income increase industry inventory control inventory control system investment less magazine distributor manufacturing cost manuscript margin mass market paperback mass market publishers merchandising plan negotiation number of copies number of titles operating overhead paperback publishers percent percentage plant cost possible potential prediction printing quantity problems profit promotion publication publisher's publishing houses pulp magazine reduce regression analysis remainder reorder reprint result retail retail price returns royalty sales conference sales force sales manager sales rep schedule selling SMSA sold spoilage territory trade book publishing trade publishing turnover typesetting unit cost usually variable variable costs wholesaler