MythologiesWhat is astrology? Fiction for the bourgeoisie. The Tour de France? An epic. The brain of Einstein? Knowledge reduced to a formula. Like iconic images of movie stars or the rhetoric of politicians, they are fabricated. Once isolated from the events that gave birth to them, these "mythologies" appear for what they are: the ideology of mass culture. When Roland Barthes's groundbreaking "Mythologies "first appeared in English in 1972, it was immediately recognized as one of the most significant works in French theory--yet nearly half of the essays from the original work were missing. This new edition of "Mythologies "is the first complete, authoritative English version of the French classic. It includes the brilliant "Astrology," never published in English before. "Mythologies "is a lesson in clairvoyance. In a new century where the virtual dominates social interactions and advertisement defines popular culture, it is more relevant than ever. |
From inside the book
Results 1-3 of 22
Page 37
... substance , make him the accomplice of a liberation rather than the mere beneficiary of a result ; matter here is endowed with value - bearing states . Omo uses two of these , which are rather novel in the category of detergents : the ...
... substance , make him the accomplice of a liberation rather than the mere beneficiary of a result ; matter here is endowed with value - bearing states . Omo uses two of these , which are rather novel in the category of detergents : the ...
Page 61
... substance ; it is wine which is part of the nation . The mythology of wine can in fact help us to understand the usual ambiguity of our daily life . For it is true that wine is a good and fine substance , but it is no less true that its ...
... substance ; it is wine which is part of the nation . The mythology of wine can in fact help us to understand the usual ambiguity of our daily life . For it is true that wine is a good and fine substance , but it is no less true that its ...
Page 98
... substances , it figures as a disgraced material , lost between the effusiveness of rubber and the flat hardness of metal ; it embodies none of the genuine produce of the mineral world : foam , fibres , strata . It is a ' shaped ' substance ...
... substances , it figures as a disgraced material , lost between the effusiveness of rubber and the flat hardness of metal ; it embodies none of the genuine produce of the mineral world : foam , fibres , strata . It is a ' shaped ' substance ...
Contents
TRANSLATORS NOTE | 7 |
The Romans in Films | 26 |
The Poor and the Proletariat | 39 |
Copyright | |
6 other sections not shown
Other editions - View all
Common terms and phrases
Abbé Pierre alibi alienation ambiguity appears Basque become behaviour Blue Guide bourgeois ideology bourgeois myth bourgeoisie Bouvard and Pécuchet character Citroën concept constituted contradiction contrary criticism culture defined depoliticized discourse Dominici Einstein essence essential eternal everything example existence exorcize face fact film formal French imperiality function gestures gives glacé fruit gynaeceum human idea inasmuch innocent instance intellectual intention jet-man judo Jules Verne kind L'Express language language-object Le Figaro linguistic Literature longer magical margarine Marguerite matter meaning metalanguage Minou Drouet Molière morality motivation mythical speech mythologist mythology name is lion nature Negro Neither-Nor never object obvious once one's Paris-Match passion petit-bourgeois photograph plastic political postulates precisely produce proletarian psycho-analysis pure reality reblochon representation salute semiological system social society speak spectacle Stalin steak striptease style substance Tautology term theatre things tion toys transform true understand Verne whole wine woman word wrestler wrestling writer