MythologiesWhat is astrology? Fiction for the bourgeoisie. The Tour de France? An epic. The brain of Einstein? Knowledge reduced to a formula. Like iconic images of movie stars or the rhetoric of politicians, they are fabricated. Once isolated from the events that gave birth to them, these "mythologies" appear for what they are: the ideology of mass culture. When Roland Barthes's groundbreaking "Mythologies "first appeared in English in 1972, it was immediately recognized as one of the most significant works in French theory--yet nearly half of the essays from the original work were missing. This new edition of "Mythologies "is the first complete, authoritative English version of the French classic. It includes the brilliant "Astrology," never published in English before. "Mythologies "is a lesson in clairvoyance. In a new century where the virtual dominates social interactions and advertisement defines popular culture, it is more relevant than ever. |
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Page 97
Roland Barthes. Plastic Despite having names of Greek shepherds ( Polystyrene , Polyvinyl , Polyethylene ) , plastic , the products of which have just been gathered in an exhibition , is in essence the stuff of alchemy . At the entrance ...
Roland Barthes. Plastic Despite having names of Greek shepherds ( Polystyrene , Polyvinyl , Polyethylene ) , plastic , the products of which have just been gathered in an exhibition , is in essence the stuff of alchemy . At the entrance ...
Page 98
Roland Barthes. the very itinerary of plastic gives him the euphoria of a prestigious free - wheeling through Nature . But the price to be paid for this success is that plastic , subli- mated as movement , hardly exists as substance ...
Roland Barthes. the very itinerary of plastic gives him the euphoria of a prestigious free - wheeling through Nature . But the price to be paid for this success is that plastic , subli- mated as movement , hardly exists as substance ...
Page 99
... Plastic is wholly swallowed up in the fact of being used ; ultimately , objects will be invented for the sole pleasure of using them . The hierarchy of ... plastic aortas . The Great Family of Man A big exhibition of photographs 99 PLASTIC.
... Plastic is wholly swallowed up in the fact of being used ; ultimately , objects will be invented for the sole pleasure of using them . The hierarchy of ... plastic aortas . The Great Family of Man A big exhibition of photographs 99 PLASTIC.
Contents
TRANSLATORS NOTE | 7 |
The Romans in Films | 26 |
The Poor and the Proletariat | 39 |
Copyright | |
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Common terms and phrases
Abbé Pierre alibi alienation ambiguity appears Basque become behaviour Blue Guide bourgeois ideology bourgeois myth bourgeoisie Bouvard and Pécuchet character Citroën concept constituted contradiction contrary criticism culture defined depoliticized discourse Dominici Einstein essence essential eternal everything example existence exorcize face fact film formal French imperiality function gestures gives glacé fruit gynaeceum human idea inasmuch innocent instance intellectual intention jet-man judo Jules Verne kind L'Express language language-object Le Figaro linguistic Literature longer magical margarine Marguerite matter meaning metalanguage Minou Drouet Molière morality motivation mythical speech mythologist mythology name is lion nature Negro Neither-Nor never object obvious once one's Paris-Match passion petit-bourgeois photograph plastic political postulates precisely produce proletarian psycho-analysis pure reality reblochon representation salute semiological system social society speak spectacle Stalin steak striptease style substance Tautology term theatre things tion toys transform true understand Verne whole wine woman word wrestler wrestling writer