Creative Problem Solving for Managers: Developing Skills for Decision Making and Innovation* How can managers tackle complex problems? * How do you encourage innovation? * How do you implement new solutions? * Is creativity the key to management success? This accessible text provides a lively introduction to the essential skills of creative problem solving. Using extensive case studies and examples from a variety of business situations, Creative Problem Solving for Managersexplores a wide range of problem solving theories and techniques, illustrating how these can be used to solve a multitude of management problems. Thoroughly revised and redesigned, this new edition retains the accessible and imaginative approach to problem-solving skills of the first edition. Contents include: * Blocks to creativity and how to overcome them * Key techniques including lateral thinking, morphological analysis and synectics * Computer assisted problem solving * Increased coverage of group problem solving techniques and paradigm shift As creativity is increasingly being recognized as a key skill for successful managers, this book will be welcomed as a readable and comprehensive introduction for students and practicing managers alike. |
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achieved advertising analogy approach asked associated assumptions brain brainlining Cause-and-effect diagram chapter combinations competitive concept consider convergent thinking costs CPS process create creative problem solving creative thinking criteria customers decision developed diagram dimensions divergent thinking Edward de Bono employees evaluation example excursion experience facilitate Fact finding factors fantasy Figure firm fishbone goal ideation identify Illustrate implementation important improve individual innovation insights invention involves keyword lateral thinking look method Millennium Commission mind map mindset morphological analysis Objective finding organisation paradigm shift perspectives possible problem owner problem solving process Q Rsr:USE Question recognised redefinitions relevant reverse brainstorming Rsr:USE Shr scenario schema situation staff stage steps stimulate strategies structure sub-systems suggested symbol synectics technique theme thought trigger TRIZ trying users vertical thinking wants word wrapping food