The Secret of Chanel No. 5: The Intimate History of the World's Most Famous Perfume

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Harper Collins, Sep 6, 2011 - History - 320 pages

With its rich golden hue, art deco–inspired bottle, and timeless, musky scent, Chanel No. 5 is the world’s bestselling perfume and arguably the most coveted luxury product of the twentieth century. In The Secret of Chanel No. 5, Tilar J. Mazzeo offers a fascinating account of No. 5’s creation, its rise to iconic status, and the legacy of its extraordinary success. Mazzeo delves deeply into the life of Coco Chanel, the brilliant, controversial, and steel-willed businesswoman at the heart of the fragrance. She walks the rose plantations and jasmine fields where the perfume’s life begins, and travels to 31 Rue Cambon, the center of the Chanel empire. A blend of evocative history and thoughtful research, here is a glittering account of where art and sensuality mingle with dazzling entrepreneurship and desire: Chanel No. 5.

 

Contents

THREE The Scent of Betrayal
23
THIRTEEN In the Shadow of the Ritz
139
FOURTEEN Coco at War
151
FIFTEEN Coco Plays the Numbers
165
SIXTEEN An Icon of the 1950s
181
SEVENTEEN The Art of Business
193
EIGHTEEN The End of Modern Perfumery
205
Acknowledgments
219
Bibliography
261
Index
269
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About the author (2011)

Tilar J. Mazzeo is a cultural historian, biographer, and author of the New York Times bestseller The Widow Clicquot. She lives in northern California, New York City, and Maine, where she teaches English at Colby College.

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