Social Research Methods: Qualitative and Quantitative Approaches
This comprehensive book offers readers balanced coverage of both the qualitative and quantitative approaches to social research.The fourth edition of Social Research Methods renews its commitment to help readers learn that social research does not take place in a vacuum, but in a social and historical context that can affect their actions. It teaches to guard against ethnocentric perspectives and confining their research on the assumptions, values, and beliefs of their own particular society. Lastly, the author hopes to show readers not only that both quantitative and qualitative styles of social research are valuable, but that the greatest benefit to social research lies in combining the two.
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Qualitative and Quantitative Social
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abstract answer approach attitudes basic behavior bivariate causal Chapter cluster sampling coding concepts conduct construct content analysis control variable create crime critical dent dependent variable developed discussed error example experiment experimental explanation feel female field research gender Guttman scaling hypothesis ideas indicators inferential statistics inter interaction internal validity interpretive interview involves issues knowledge level of measurement Likert scale logic look male means measure ment method observation organizations percent percentage person political population positivism positivist qualitative research quantitative questionnaire random sample relations relationship reliability reports research project research question researcher wants researcher's respondents role sampling frame scale scattergram score selected simple random sampling social research social science social world sociology specific subjects Sudman survey research theory Thurstone scaling tion tive topic types unit of analysis validity values