Social Research Methods: Qualitative and Quantitative Approaches

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Allyn and Bacon, 1997 - Social Science - 560 pages
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This comprehensive book offers readers balanced coverage of both the qualitative and quantitative approaches to social research.The fourth edition of Social Research Methods renews its commitment to help readers learn that social research does not take place in a vacuum, but in a social and historical context that can affect their actions. It teaches to guard against ethnocentric perspectives and confining their research on the assumptions, values, and beliefs of their own particular society. Lastly, the author hopes to show readers not only that both quantitative and qualitative styles of social research are valuable, but that the greatest benefit to social research lies in combining the two.

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About the author (1997)

W. Lawrence Neuman is Professor of Sociology at the University of Wisconsin-Whitewater. He received his Ph.D. in sociology from the University of Wisconsin-Madison in 1982. He is the author of several well-received research methodology textbooks and published in leading academic journals (American Sociological Review, Social Problems, Sociological Quarterly, Sociological Inquiry, Social Science Quarterly) on a range of political sociological issues. He is a University of Wisconsin-System Teaching Fellow, won his university's Outstanding Researcher Award, and is listed in Who's Who in America. He has received numerous grants to carry out curriculum innovations and instructional projects. He was a Fulbright Scholar to Japan, and also serves as director of Pacific Asian Educational Research Center at the University of Wisconsin-Whitewater.

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