Iacocca: An Autobiography“Vintage Iacocca . . . He is fast-talking, blunt, boastful, and unabashedly patriotic. Lee Iacocca is also a genuine folk hero. . . . His career is breathtaking.”—Business Week He’s an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president. The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didn’t get mad, he got even. He led a battle for Chrysler’s survival that made his name a symbol of integrity, know-how, and guts for millions of Americans. In his classic hard-hitting style, he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Ford’s reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didn’t know how to cash the check. |
Contents
The Family | 3 |
School Days | 13 |
Getting My Feet | 31 |
The Bean Counters | 40 |
The Key to Management | 49 |
The Mustang | 65 |
Encore | 83 |
The Road to the | 91 |
Should Chrysler Be Saved? | 212 |
Chrysler Goes to Congress | 224 |
Equality of Sacrifice | 241 |
Trial by Fire | 251 |
The KCarAnd A Close Call | 264 |
It Only Hurts When I Laugh | 277 |
Public Man Public Office | 281 |
A Bittersweet Victory | 293 |
Trouble in Paradise | 103 |
The Day After | 141 |
THE CHRYSLER STORY | 147 |
Courted by Chrysler | 149 |
Aboard a Sinking Ship | 160 |
Building the Team | 176 |
The Day the Shah Left Town | 192 |
Going to the Government | 202 |
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