The Purpose Effect: Building Meaning in Yourself, Your Role and Your Organization
The "raison d etre" of an organization must be to contribute something valuable to its stakeholders (customers, employees, communities, society, etc.). Employees in these organizations shouldn t have to seek a measly, hedonic-focused job or a ladder-climbing career; they ought to be given the chance for meaningful contribution in their place of work. There s no chance of that, though, if the organization remains purposeless and superficial.Enter Dan Pontefract's "Dual Purpose," a work comprising years of research and experience as a corporate culture consultant. Here, Pontefract is able to define purpose for organizational leaders and show that each has two main responsibilities in creating meaningful, organizational impact: to redefine the purpose of an organization and to assist employees in reaching a sense of purpose in their roles."
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Review: The Purpose Effect: Building Meaning in Yourself, Your Role, and Your OrganizationUser Review - Goodreads
As the author, I have read it several hundred times ... and am a wee bit biased, of course. ;-) Read full review