"As the launcher of the whole science of ""semiotics"" - the study of the meanings latent in the signs and objects we come across dally in the modem media-saturated worid - this book attempts to demystify the roies and values inherent in such diverse commonplace items as wrestling, Citroen DS, steak and chips. Greta Garbo's face and household detorgents via a series of essays. The essays themselves became cultural icons, and the book became a cult object It is now studled on many courses in hogher education as an emblematic text of post-war..."
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The pilot-hero was made unique by a whole mythology of speed as an
experience, of space devoured, of intoxicating motion; the jet-man, on the other
hand, is defined by a coenaesthesis of motionlessness ('at 2,000 km per hour, in
level flight, ...
I began to discuss this problem in Writing Degree Zero, which was, all told,
nothing but a mythology of literary language. There I defined writing as the
signifier of the literary myth, that is, as a form which is already filled with meaning
and which ...
In a word, in the contemporary bourgeois society, the passage from the real to the
ideological is defined as that from an anti-physis to a pseudo- physis. Myth is
depoliticized speech And this is where we come back to myth. Semiology has ...
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LibraryThing ReviewUser Review - P_S_Patrick - LibraryThing
The first part of Mythologies is a collection of short individual pieces written by Barthes on the semiology - the underlying symbolism and meaning, of a selection of commonplace phenenomena of ... Read full review
LibraryThing ReviewUser Review - TiffanyAK - LibraryThing
This is definitely not a book to casually pick up and read for fun. I read it as part of an independent study project myself. Barthes is extremely brilliant and deep, but not always as approachable as ... Read full review
TRANSLATOR S NOTE
The Romans in Films
The Poor and the Proletariat
4 other sections not shown