Mythologies"[Mythologies] illustrates the beautiful generosity of Barthes's progressive interest in the meaning (his word is signification) of practically everything around him, not only the books and paintings of high art, but also the slogans, trivia, toys, food, and popular rituals (cruises, striptease, eating, wrestling matches) of contemporary life ... For Barthes, words and objects have in common the organized capacity to say something; at the same time, since they are signs, words and objects have the bad faith always to appear natural to their consumer, as if what they say is eternal, true, necessary, instead of arbitrary, made, contingent. Mythologies finds Barthes revealing the fashioned systems of ideas that make it possible, for example, for 'Einstein's brain' to stand for, be the myth of, 'a genius so lacking in magic that one speaks about his thought as a functional labor analogous to the mechanical making of sausages.' Each of the little essays in this book wrenches a definition out of a common but constructed object, making the object speak its hidden, but ever-so-present, reservoir of manufactured sense."--Edward W. SaidThe distinguished literary critic and leading exponent of semiology, the science of signs and symbols, seeks to create a mythology of daily life. |
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Page 119
... concept is in no way abstract : it is filled with a situation . Through the concept , it is a whole new history which is implanted in the myth . Into the naming of the lion , first drained of its contingency , the grammatical example ...
... concept is in no way abstract : it is filled with a situation . Through the concept , it is a whole new history which is implanted in the myth . Into the naming of the lion , first drained of its contingency , the grammatical example ...
Page 120
... concept is much poorer than the signifier , it often does nothing but re - present itself . Poverty and richness are in reverse proportion in the form and the concept : to the qualitative poverty of the form , which is the repository of ...
... concept is much poorer than the signifier , it often does nothing but re - present itself . Poverty and richness are in reverse proportion in the form and the concept : to the qualitative poverty of the form , which is the repository of ...
Page 129
... concept , myth encounters nothing but betrayal in language , for language can only obliterate the concept if it hides it , or unmask it if it formulates it . The elaboration of a second - order semiological system will enable myth to ...
... concept , myth encounters nothing but betrayal in language , for language can only obliterate the concept if it hides it , or unmask it if it formulates it . The elaboration of a second - order semiological system will enable myth to ...
Contents
TRANSLATORS NOTE 794 | 7 |
The Romans in Films | 26 |
The Poor and the Proletariat | 39 |
Copyright | |
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Abbé Pierre alibi ambiguity appears Basque become behaviour Blue Guide bourgeois ideology bourgeois myth bourgeoisie Bouvard and Pécuchet character Citroën concept constituted contradiction contrary criticism culture defined depoliticized discourse Dominici Einstein essence essential eternal everything example existence exorcize face fact film formal French imperiality function gestures gives glacé fruit human idea inasmuch innocent instance intellectual intention jet-man judo Jules Verne kind L'Express language language-object Le Figaro linguistic Literature longer magical margarine Marguerite matter meaning metalanguage Minou Drouet Molière morality motivation mythical speech mythologist mythology name is lion nature Negro Neither-Nor never object obvious once one's Paris-Match passion petit-bourgeois photograph plastic political postulates precisely produce proletarian pure reality reblochon representation Roland Barthes salute semiological system signifier social society speak spectacle Stalin steak striptease style substance Tautology term theatre things tion toys transform true understand Verne whole wine woman word wrestler wrestling writer