Exploring Web Marketing & Project ManagementTotal Management Strategies for Web-based Projects. Written by Donald Emerick and Kim Round with Susan Joyce Get the expert's view on marketing and communications for the Web. Learn insiders' tips for developing and implementing a business plan that works in the online community, then follow through by learning how to build a great project team and manage clients, workers, and technology to achieve your goals. With this interactive workbook, you'll be creating your own real outline as you work through the case studies, exercises, and labs that underscore the reading in each section. By the time you're through, you will have a complete work plan to refer to as you manage your next project. Exploring Web Marketing and Project Management gives you the skills to:
Exploring Web Marketing and Project Management is great for hands-on classroom use, self-paced study toward certification, or just as a practical guide for anyone who wants to do business on the Worldwide Web. About the Foundations of Web Site Architecture Series Endorsed by WOW, The World Organization of Webmasters, these fully interactive workbooks-and their companionwebsites at www.phptr.com/phptrinteractive.com-give you the core skills you need to manage content, business, and technology on the Worldwide Web. They are building blocks in Prentice Hall's comprehensive curriculum for professional Webmaster certification. About WOW The World Organization of Webmasters is a professional organization with thousands of members and affiliates worldwide. Started as a non-profit organization, WOW was created to enhance the role and position of those individuals who create, manage, maintain, and market websites. This support is provided through membership in WOW. For more information on becoming a member, please visit, www.world-webmaster.org |
Contents
Internet Marketing Basics | 1 |
Internet Marketing Planning Targeting and Evolving | 27 |
Developing and Integrating Internet Communication Strategy | 61 |
Web Site Architecture | 113 |
Creative Strategies | 181 |
Promotion and Measurement | 219 |
Internet Marketing Legal Issues | 253 |
Project Life Cycle Basics | 295 |
The Project Team | 343 |
Project Bids Contracts and Specifications | 373 |
Creative Development | 453 |
Technical Development | 501 |
LaunchPostlaunch Activities | 573 |
Web Firm StartUps | 613 |
Answers to SelfReview Questions | 663 |
675 | |