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This is the very good book about the facebook effect...
All about facebook inside story...

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facebook effect is about the company that runs it which is good

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成就facebook不易,成功翻越GFW更不易.
Bypass the great firewall of china is more harder
than building a global corporation like facebook.

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Statistically speaking – if Facebook and the internet keep growing at a steady rate – by 2013, every internet user will have a Facebook page, a remarkable achievement for an organization in operation only since 2004. In fact, Facebook is the best networking platform ever. Writer, editor and technology expert David Kirkpatrick examines its amazing start-up and covers “the Facebook effect,” the singular phenomenon that enables people globally to connect in new ways. Facebook is ubiquitous, with far greater penetration than any other mass medium. Most intriguing, information can bubble up from Facebook users and quickly spread from one online “friend” to another across an immense social network of nearly 500 million users worldwide. Kirkpatrick nails Facebook’s complex corporate biography and, even more tellingly, captures the personalities of the innovators involved, particularly genius CEO Mark Zuckerberg. getAbstract recommends this book to all Facebook members, which if current trends continue, soon will be everyone online.
More on this book:
http://www.getabstract.com/summary/13982/the-facebook-effect.html
 

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A great book about a great company. David has written this amazing book with great skill and research. This author has talked to Mark Zuckerberg personally many times, which only gives an adavantage.
The Facebook Effect is a great insight about a company that has and will continue to change the world.
 

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This is a detailed book on facebook on its start and effect. It is amazing and the reader can read this book twice. Explains on the birth of facebook and its diversified usage of this strong platform which has further upcoming growth.

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I much preferred this book to the movie 'The Social Network' that was based on 'The Accidental Billionaires'. 'The Facebook Effect' seems to be a more grown up version of events, dealing more seriously with Facebook's growth while still capturing the buzz that surrounded it from its beginnings in Harvard. Facebook was an idea that was waiting to happen and Mark Zuckerberg was the right person at the right time to follow it through and run with it.
The book shows the virtues of the young billionaire despite controversy over stealing the project from the Winkelvoss brothers - his patience in rolling the project out school by school, his pursuit of a higher goal in social utility over profit and his persistence in persuading the world to be more open.
Having said that, the hype around Mark Zuckerburg and references to his blog entries in the book make me think of the god-like Christof character in the movie 'The Truman Show.' I picture Mark Zuckerburg at his keyboard soothing Facebook users through his blog posts like Christof talking through his microphone at the end of the movie trying to convince Truman that the TV show is more real than reality itself.
What keeps Facebook real though is the real life identity of its users and David Kirkpatrick touches on the uniquesness of this in an online world of anonymous forums.
The book gives a thorough insight into the innovation and growth of the network from developing the news feed to its status as a platform for other applications to its makeover of advertising with engagement ads.
 

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On page seven, it is explained that: “…The Facebook Effect happens when the service puts people in touch with each other…about a common experience, interest, problem, or cause…”
The book begins
with the story of Mark Zuckerberg’s arrival at Harvard, and an initial computer project he designed that would lead to the beginnings of the type of service Facebook has become.
If you’re interested in the history of social networking, there is a lot of information in (chapter three of) the book about it: services that were, and are, in this category….some of them no longer exist, some do…how others have matured from what they were, to what they are…
There’s much explanation about how Facebook was financed. A lot I don’t understand, but anyone interested in how business investement can be done should enjoy the depictions of how some funding was courted…and others discouraged.
There are a lot of great descriptions of how Facebook came to be, and where it may go. Take your time digesting this book. Some of what is in it can come in handy in the future if you are in similar situations and need to consider what actions to take, and how to react to issues of a beginning and growing organization.
On page 340 I found the “Notes” section: notes that pertain to pages I have read. As I was reading, I did not see ANY footnote markings, so you need to be aware of this BEFORE you being to read so you can consider referring to this “Notes” section as you go along (to see if any of the notes enhance the section you are reading). My preference is to have the “Notes” section at the beginning of the book so I know it’s there, and can refer to it as I am reading the book…
 

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