Heterogeneity of Corporate Culture: How Corporate Culture is Managed in German Organisations and what Could be Done Better

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GRIN Verlag, 2006 - 188 pages
Master's Thesis from the year 2004 in the subject Business economics - Business Management, Corporate Governance, University of Teesside, 54 entries in the bibliography, language: English, abstract: Corporate culture has gained importance in the business world in the last two decades. The consideration of corporate culture, nevertheless, differs significantly in organisations. Some organisations have taken their corporate culture into account for strategic decisions (e.g. cultural fit during Mergers & Acquisitions) but other organisations have tended to neglect this issue at all. Deal and Kenndy (1999) consider corporate culture as a hidden success factor of organisation which ensures commitment of the employees. According to them (1999), organisations with a 'strong' corporate culture outperform "run-of-the-mills companies by a massive margin". Corporate culture, nevertheless, has been a controversially discussed topic in the literature on which different general 'best practices' had been suggested by academics. However, it can be argued that the few empirical studies of corporate culture, notably Kotter and Heskett's (1992) quantitative survey, have been methodologically limited (Alvesson, 2002), e.g. to few senior managers of the examined organisations. Therefore, this project employs, besides interviews with senior managers of the three examined German organisations, a survey which is focused on employees of different hierarchical and divisional levels in one organisation. The findings of the research clearly show that corporate culture is a far more heterogeneous phenomenon than many academics suggest. In this research, corporate culture appears as a network of interrelating cultural patterns which is unique to different organisations due to different organisational and environmental challenges. The survey also identified that the perceptions of corporate culture differ between senior management and the employees. Therefore, the employees' perception of the

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Research Findings
Guideline for InDepth Interviews English 112 B Guideline for Focus Group Interview English 113 C Questionnaire for Survey at Centrotherm Germ...

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About the author (2006)

Sven Rohm studierte Betriebswirtschaft fur kleine und mittlere Unternehmen an der Fachhochschule Aalen und erwarb anschliessend seinen Abschluss als Master of Science in Management an der University of Teesside in Grossbritannien. Wahrend seines Studiums in Deutschland verbrachte er ein halbes Jahr in Shenyang, China, wo er in einem kleinen chinesischen Unternehmen arbeitete und am Shenyang Institute of Technology Chinesisch studierte. - Der GRIN Verlag mit Sitz in Munchen und Ravensburg hat sich seit der Grundung im Jahr 1998 auf die Veroffentlichung akademischer Texte spezialisiert. Die Verlagsseiten im Internet (www.grin.com) bieten die ideale Plattform, wissenschaftliche Texte wie Studien, Seminar-, Diplom- oder Doktorarbeiten und wissenschaftliche Aufsatze einem breiten Publikum zu prasentieren.

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