Disrupted, From Gen Y to iGen: Communicating With The Next GenerationWritten by tenured PR professional and president of a Los Angeles/New York PR and marketing firm, Stefan Pollack, Disrupted focuses on the iGen generation, the generation born between 1994 and 2004 (often called Gen Z). In just a few short years, iGen will be joining Gen Y as a majority among digital natives. Their existing consumer behavior represents the upcoming mainstream environment. - See more at: http://disruptedbook.com/about/#sthash.OnHKyQXU.dpuf |
Common terms and phrases
Accessing iGen’s advertising album align American Idol Apple audience’s bloggers blogging Boomers brand advocacy brand advocate brand journalism brand message brand partnerships brickandmortar Britney Britney Spears Bruce Springsteen cause marketing channel checkins Cisco coffee communication connect consumer archeology controlled messages corporation create a brand create content Curating customers decisionmaking digital natives disruption effective environment Facebook Facebook friends Ford Gen Y global Huffington Post humanizing brands iGen’s infinite touch infinite touch points influencers innovation interact Internet inthe iPad iPhone iTunes journalists Justin Bieber lifestyle brand listen marketing funnel mobile music industry Novo Nordisk omnipresent impulse zone one’s Paula Deen percent personal brand postdisruption problem professional programs public relations purchase reach real-life friends record companies relevant smartphone social media social responsibility Starbucks strategies Super Bowl tablet tactics target audience targetaudience thumbprint traditional media trend trust Twitter users videos Whole Foods YouTube