The New media: communication, research, and technology
The New Media seeks to fill several gaps in the growing literature on the uses, impacts, and implications of the new media explosion: between policy and academic research, between practical management texts and abstract speculation about the future of the office, and across communication literature in general. Taking a communication research perspective, The New Media provides state-of-the-art summaries of recent research in a single integrated source, and in accessible language. Anyone seeking a firm foundation for understanding the impact and future uses of the new communication media will benefit from reading this volume. It is both timely and full of insight.
`A theoretical and academic approach provides valuable insights from programme managers, policy-makers, administrators, and evaluators.' -- European Broadcasting Union Review, Vol 36 No 5, September 1985
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Development of New Media Research
Growth and Integration
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