The New media: communication, research, and technology

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Sage Publications, 1984 - Language Arts & Disciplines - 352 pages
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The New Media seeks to fill several gaps in the growing literature on the uses, impacts, and implications of the new media explosion: between policy and academic research, between practical management texts and abstract speculation about the future of the office, and across communication literature in general. Taking a communication research perspective, The New Media provides state-of-the-art summaries of recent research in a single integrated source, and in accessible language. Anyone seeking a firm foundation for understanding the impact and future uses of the new communication media will benefit from reading this volume. It is both timely and full of insight.

`A theoretical and academic approach provides valuable insights from programme managers, policy-makers, administrators, and evaluators.' -- European Broadcasting Union Review, Vol 36 No 5, September 1985

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Contents

r e p
8
Development of New Media Research
15
Growth and Integration
33
Copyright

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About the author (1984)

Ronald E. Rice is Professor and Chair of the Department of Communication in the School of Communication, Information, and Library Studies, Rutgers University.

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