Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion

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Crown/Archetype, Feb 12, 2008 - Language Arts & Disciplines - 336 pages
Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Cicero’s three-step strategy for moving an audience to actionÑas well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by pretending to be unpolished. But it’s also replete with contemporary techniques such as politicians’ use of “code” language to appeal to specific groups and an eye-opening assortment of popular-culture dodges, including:

The Eddie Haskell Ploy
Eminem’s Rules of Decorum
The Belushi Paradigm
Stalin’s Timing Secret
The Yoda Technique

Whether you’re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today’s most popular online language mavens, it’s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.

From the Trade Paperback edition.

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User Review  - Razinha - LibraryThing

I stretched this one out quite a while because I would pick it up, read a few sections and put it down for something else. It's a nice conversational read, full of great explanations, strategies, tips ... Read full review

LibraryThing Review

User Review  - TJWilson - LibraryThing

The sidebars are a little much. Too many sidebars make for too much disjointedness. I don't do well when people I'm conversing with have side conversations. Don't do it with writing! On the whole, the ... Read full review


Set Your Goals
Control the Tense
Soften Them Up
Get Them to Like You I I
Make Them Listen I 4
Show Leadership
Win Their Trust L L L L L L L L I I I
Give a Persuasive Talk 247
Use the Right Tools
Run an Agreeable Country
The Tools 287
Ill Chronology

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About the author (2008)

JAY HEINRICHS has spent more than 25 years in publishing as a magazine writer, editor, and executive.

From the Trade Paperback edition.

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