Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion

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Crown/Archetype, Feb 12, 2008 - Language Arts & Disciplines - 336 pages
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Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Cicero’s three-step strategy for moving an audience to action—as well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by pretending to be unpolished. But it’s also replete with contemporary techniques such as politicians’ use of “code” language to appeal to specific groups and an eye-opening assortment of popular-culture dodges, including:

The Eddie Haskell Ploy
Eminem’s Rules of Decorum
The Belushi Paradigm
Stalin’s Timing Secret
The Yoda Technique

Whether you’re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today’s most popular online language mavens, it’s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.


From the Trade Paperback edition.
 

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This is the first book I've read on rhetoric and I found it very entertaining. As noted from a few other reviewers, it definitely feels like an introductory book, but that's exactly what I needed. And I don't think the book pretends to be anything other than that.

Contents

Set Your Goals
15
Control the Tense
27
Soften Them Up
38
Get Them to Like You I I
46
Make Them Listen I 4
56
Show Leadership
66
Win Their Trust L L L L L L L L I I I
72
Give a Persuasive Talk 247
245
Use the Right Tools
260
Run an Agreeable Country
273
The Tools 287
285
Glossary
297
Ill Chronology
303
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About the author (2008)

JAY HEINRICHS has spent more than 25 years in publishing as a magazine writer, editor, and executive.


From the Trade Paperback edition.

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