Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of PersuasionThank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Cicero’s three-step strategy for moving an audience to actionÑas well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by pretending to be unpolished. But it’s also replete with contemporary techniques such as politicians’ use of “code” language to appeal to specific groups and an eye-opening assortment of popular-culture dodges, including: The Eddie Haskell Ploy Eminem’s Rules of Decorum The Belushi Paradigm Stalin’s Timing Secret The Yoda Technique Whether you’re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today’s most popular online language mavens, it’s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way. From the Trade Paperback edition. |
Contents
Set Your Goals | 15 |
Soften Them Up | 38 |
Make Them Listen | 56 |
Win Their Trust | 72 |
Turn the Volume Down | 91 |
Gain the High Ground | 98 |
Persuade on Your Terms | 108 |
Spot Fallacies | 137 |
Speak Your Audiences Language | 191 |
Make Them Identify with Your Choice | 200 |
Get Instant Cleverness | 208 |
Use the Right Medium | 237 |
Give a Persuasive Talk | 247 |
Use the Right Tools | 260 |
Run an Agreeable Country | 273 |
The Tools | 287 |
Call a Foul | 155 |
Know Whom to Trust | 171 |
Find the Sweet Spot | 181 |
Glossary | 297 |
ACKNOWLEDGMENTS | 309 |
Other editions - View all
Thank You for Arguing: What Aristotle, Eminem and Homer (Simpson) Can Teach ... Jay Heinrichs No preview available - 2008 |
Thank You for Arguing: What Aristotle, Eminem and Homer (Simpson) Can Teach ... Jay Heinrichs No preview available - 2008 |
Common terms and phrases
abortion actually ancient appeal argu Argument Tool Aristotle Aristotle's audi audience audience's believe better Bluto boss Bush Bushisms called Chewbacca defense chiasmus choice Cicero Classic Hits cliché code grooming commonplace conclusion debate decorum deductive logic deliberative argument disinterest DOROTHY JR Dorothy Junior e-mail Eddie Haskell emotion ence enthymeme ethos example facts false dilemma feel foul George gesture give Greeks Homer Simpson humor hypophora intelligent design joke kairos Kenneth Burke kind language litotes logical fallacies logos look mean ment mood opponent opponent's orator paraprosdokian parents pathetic pathos person Persuasion Alert phronesis political politicians practical wisdom present tense proof PROPER RHETORICAL REPLY rhetoric rhetoricians Romans salesman sense someone sound speak stick Suppose tactic talk technique tell thing tion turn values virtue What's wife words wrong