Mediaspeak: Three American Voices
This book defines and analyzes the content, structure, and values of three predominant types of public discourse, which are labeled Doublespeak, Salespeak, and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology, and culture. Discussions are illustrated with a diverse range of examples from popular culture, magazines, Internet sites, politics, television, and film. Fox argues that the Information Age has replaced actual reality with representations of reality. He states that electronic media dominates our lives. Together, these three voices saturate media and technology, profoundly influencing American culture. Fox suggests specific strategies for recognizing and understanding these coded messages.
This lively and informative discussion will appeal to anyone who is interested in learning how print and electronic media manipulate both individuals and society as a whole. The extensive research will appeal to media, communications, journalism, and cultural studies scholars alike.
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DON ' T GO WITH THE FLOW On November 1 , 1997 , I watched a TV program
with my 11 - year - old son . ... One of them looked very much like the character
from the program we had just been watching - same build , same curly hair ,
... would The XFiles ' s Mulder and Scully be without computers ? We are now a
society of people watching screens that depict other people watching screens . In
such self - reflexive ways , technology reproduces itself and 74 MediaSpeak.
According to the senior vice president of this “ fantasy adventure " company , “
Everybody that sees themselves on that screen is imagining that millions of
viewers are watching them ” ( “ Dinner with Fame on the Side , ” Columbia (
Missouri ] ...
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MediaSpeak and American Voices
Making Sense of MediaSpeak
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