MediaSpeak: Three American VoicesThis book defines and analyzes the content, structure, and values of three predominant types of public discourse, which are labeled Doublespeak, Salespeak, and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology, and culture. Discussions are illustrated with a diverse range of examples from popular culture, magazines, Internet sites, politics, television, and film. Fox argues that the Information Age has replaced actual reality with representations of reality. He states that electronic media dominates our lives. Together, these three voices saturate media and technology, profoundly influencing American culture. Fox suggests specific strategies for recognizing and understanding these coded messages. |
From inside the book
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... watching - same build , same curly hair , same unbuttoned flan- nel shirt and dark tee shirt . The only difference ... watching a Band - Aid com- mercial . We had watched several seconds of the commercial Making Sense of MediaSpeak 39.
... watching screens that depict other people watching screens . In such self - reflexive ways , technology reproduces itself and 74 MediaSpeak.
... watching them " ( " Dinner with Fame on the Side , " Columbia [ Missouri ] Daily Tribune , January 3 , 1999 : 6C ) . We are no longer just a nation of watchers . Now we want to be watched , as well . A third effect of Celebspeak is that ...
Contents
Making Sense of MediaSpeak | 17 |
Doublespeak | 45 |
Salespeak | 87 |
Copyright | |
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