Mediaspeak: Three American Voices
This book defines and analyzes the content, structure, and values of three predominant types of public discourse, which are labeled Doublespeak, Salespeak, and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology, and culture. Discussions are illustrated with a diverse range of examples from popular culture, magazines, Internet sites, politics, television, and film. Fox argues that the Information Age has replaced actual reality with representations of reality. He states that electronic media dominates our lives. Together, these three voices saturate media and technology, profoundly influencing American culture. Fox suggests specific strategies for recognizing and understanding these coded messages.
This lively and informative discussion will appeal to anyone who is interested in learning how print and electronic media manipulate both individuals and society as a whole. The extensive research will appeal to media, communications, journalism, and cultural studies scholars alike.
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day , we will more easily understand the qualities and effects of each major type ,
as well as their cumulative effects . In other ... Although I have concluded that our
three most basic types of media voices are Doublespeak , Salespeak , and ...
Michel de Montaigne , “ Of Liars , " 1580 WHAT IS SALESPEAK ? Salespeak is
any type of message surrounding a transaction between people . First Salespeak
is persuasive in nature . It can convince us to purchase products and services .
We know little about how Salespeak may affect other types of behavior , but the
issue is at least beginning to be explored in literary fiction , film , and video .
Documentary videos such as The Ad and the Ego ( Boihem and Emmanouilides
1997 ) ...
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MediaSpeak and American Voices
Making Sense of MediaSpeak
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