MediaSpeak: Three American VoicesThis book defines and analyzes the content, structure, and values of three predominant types of public discourse, which are labeled Doublespeak, Salespeak, and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology, and culture. Discussions are illustrated with a diverse range of examples from popular culture, magazines, Internet sites, politics, television, and film. Fox argues that the Information Age has replaced actual reality with representations of reality. He states that electronic media dominates our lives. Together, these three voices saturate media and technology, profoundly influencing American culture. Fox suggests specific strategies for recognizing and understanding these coded messages. |
From inside the book
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... truth : it vividly illustrated what happened before anyone really knew what the truth was . Of course , fictional films do not claim to tell the truth ; they claim the op- posite . However , in the absence of truth , such expensive ...
... Truth " part of " The National Truth Chan- nel , ” I want to note that it serves as Doublespeak nested within Sale- speak - a common occurrence in real life . For example , the term " corporate communication " ( used in Pepsi's world ...
... truth.org , described earlier ) , is solid black with a few phrases in white . His organization's logo appears at the top , consisting of two smaller circles , one atop the other , within a larger circle ; a vertical line divides the ...
Contents
Making Sense of MediaSpeak | 17 |
Doublespeak | 45 |
Salespeak | 87 |
Copyright | |
3 other sections not shown