Mediaspeak: Three American Voices
This book defines and analyzes the content, structure, and values of three predominant types of public discourse, which are labeled Doublespeak, Salespeak, and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology, and culture. Discussions are illustrated with a diverse range of examples from popular culture, magazines, Internet sites, politics, television, and film. Fox argues that the Information Age has replaced actual reality with representations of reality. He states that electronic media dominates our lives. Together, these three voices saturate media and technology, profoundly influencing American culture. Fox suggests specific strategies for recognizing and understanding these coded messages.
This lively and informative discussion will appeal to anyone who is interested in learning how print and electronic media manipulate both individuals and society as a whole. The extensive research will appeal to media, communications, journalism, and cultural studies scholars alike.
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So we are surrounded by representations of concrete objects — things and faces
that the largest audience will recognize , believe , and buy . These people ,
places , and things are invested with values and emotions — all promising far
Signs point us toward concrete , observable things that usually have only one
meaning upon which we have agreed . Media messages can also be signs , or at
least signlike . The billboard that displays a huge arrow , with the words “ Turn ...
The psychology of the parvenu is destructive of the appreciation of the qualities of
things . His is a quantitative mind . He is intent on expansion rather than on the
cultivation and preservation of value in things . Things — all things — are , for his
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MediaSpeak and American Voices
Making Sense of MediaSpeak
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