MediaSpeak: Three American VoicesThis book defines and analyzes the content, structure, and values of three predominant types of public discourse, which are labeled Doublespeak, Salespeak, and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology, and culture. Discussions are illustrated with a diverse range of examples from popular culture, magazines, Internet sites, politics, television, and film. Fox argues that the Information Age has replaced actual reality with representations of reality. He states that electronic media dominates our lives. Together, these three voices saturate media and technology, profoundly influencing American culture. Fox suggests specific strategies for recognizing and understanding these coded messages. |
From inside the book
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... texts is often perceived as quiet , civilized , intelligent , even somewhat formal— qualities that help us accept whatever violence such texts portray . Like- wise , it's easy to dismiss the TV program South Park as another kids ...
... texts often operate from a base assumption of reality — a stance or frame of reference that assumes for viewers and readers that the existence of aliens has long been established , and that therefore , it's pointless to even consider ...
... texts ” —as unrestricted and uninhibited in the meaning we create when interacting with them . In other words , in a world that bombards us with informa- tion - most of which carries specific content and agendas , especially Sale- speak ...
Contents
Making Sense of MediaSpeak | 17 |
Doublespeak | 45 |
Salespeak | 87 |
Copyright | |
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