Mediaspeak: Three American Voices
This book defines and analyzes the content, structure, and values of three predominant types of public discourse, which are labeled Doublespeak, Salespeak, and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology, and culture. Discussions are illustrated with a diverse range of examples from popular culture, magazines, Internet sites, politics, television, and film. Fox argues that the Information Age has replaced actual reality with representations of reality. He states that electronic media dominates our lives. Together, these three voices saturate media and technology, profoundly influencing American culture. Fox suggests specific strategies for recognizing and understanding these coded messages.
This lively and informative discussion will appeal to anyone who is interested in learning how print and electronic media manipulate both individuals and society as a whole. The extensive research will appeal to media, communications, journalism, and cultural studies scholars alike.
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Most people portrayed on television are upper middle class or rich , but we rarely
see them working for a living . Ozzie Nelson never went to work . The Cartwrights
, even though they owned an enormous tract and called it a “ ranch , ” were ...
Early on , we learn that personality and character , largely communicated from
television , are all - important and all - powerful . The generation that elected
Reagan president grew up on movies and television . The people who elected
Greenfield ( 1984 ) reminds us that , in the 1950s , British children who watched
television — the BBC , which contained no commercials — developed more
materialistic attitudes than those who did not watch television : “ Adolescent boys
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MediaSpeak and American Voices
Making Sense of MediaSpeak
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