MediaSpeak: Three American VoicesThis book defines and analyzes the content, structure, and values of three predominant types of public discourse, which are labeled Doublespeak, Salespeak, and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology, and culture. Discussions are illustrated with a diverse range of examples from popular culture, magazines, Internet sites, politics, television, and film. Fox argues that the Information Age has replaced actual reality with representations of reality. He states that electronic media dominates our lives. Together, these three voices saturate media and technology, profoundly influencing American culture. Fox suggests specific strategies for recognizing and understanding these coded messages. |
From inside the book
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... symbols that match our aims and purposes . Whether or not the senders intend it , symbols and the media that convey them invariably tilt our percep- tions . It's easy for voices to confuse and scare us , to create realities where none ...
... SYMBOLS When we drive , a red , octagonal piece of metal bearing the letters S - T - O - P is a sign for us to ... symbols mean many things . The confusion of signs and symbols - and how we react to each — is a major reason that we ...
... symbols mean depends on the people who use them . Most media messages are symbols , though we often accept them as signs . DON'T MISTAKE THE WORD FOR THE THING ITSELF The marks you see on a road map - the dotted lines , the black dots ...
Contents
Making Sense of MediaSpeak | 17 |
Doublespeak | 45 |
Salespeak | 87 |
Copyright | |
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