Mediaspeak: Three American Voices
This book defines and analyzes the content, structure, and values of three predominant types of public discourse, which are labeled Doublespeak, Salespeak, and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology, and culture. Discussions are illustrated with a diverse range of examples from popular culture, magazines, Internet sites, politics, television, and film. Fox argues that the Information Age has replaced actual reality with representations of reality. He states that electronic media dominates our lives. Together, these three voices saturate media and technology, profoundly influencing American culture. Fox suggests specific strategies for recognizing and understanding these coded messages.
This lively and informative discussion will appeal to anyone who is interested in learning how print and electronic media manipulate both individuals and society as a whole. The extensive research will appeal to media, communications, journalism, and cultural studies scholars alike.
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The same holds true with the foreground of narrative , which can be thought of as
the main events of a story . These events are usually out of the ordinary for the
world of the story being told — they are ruptures , abnormalities , or disruptions in
For example , during childhood , many of us learned a seminal moral lesson
through the story of George Washington . As a boy , the story goes , Washington
was asked if he had cut down a tree . George responded , “ I cannot tell a lie .
In their last videotapes before the murders , Klebold said about their planned
assault , “ Directors will be fighting over this story . " The two boys then discussed
which director would be most appropriate , Steven Spielberg or Quentin
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MediaSpeak and American Voices
Making Sense of MediaSpeak
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