Mediaspeak: Three American Voices
This book defines and analyzes the content, structure, and values of three predominant types of public discourse, which are labeled Doublespeak, Salespeak, and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology, and culture. Discussions are illustrated with a diverse range of examples from popular culture, magazines, Internet sites, politics, television, and film. Fox argues that the Information Age has replaced actual reality with representations of reality. He states that electronic media dominates our lives. Together, these three voices saturate media and technology, profoundly influencing American culture. Fox suggests specific strategies for recognizing and understanding these coded messages.
This lively and informative discussion will appeal to anyone who is interested in learning how print and electronic media manipulate both individuals and society as a whole. The extensive research will appeal to media, communications, journalism, and cultural studies scholars alike.
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Making Sense of MediaSpeak A democratic civilization will save itself only if it
makes the language of the image into a stimulus for critical reflection , not an
invitation to hypnosis . - Umberto Eco , 1976 OVERVIEW How do we survive in a
We name things to make sense of the data that floods our senses every day .
Naming means categorizing and classifying phenomena . Creating fewer
elements helps us manage information more efficiently and effectively . Naming
is natural .
When mass technology displaces our sense of individuality , something else
occurs at the same time : our belief that the things advertised can deliver the
intangible qualities promised by the Salespeak — that Gap trousers will
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MediaSpeak and American Voices
Making Sense of MediaSpeak
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