MediaSpeak: Three American VoicesThis book defines and analyzes the content, structure, and values of three predominant types of public discourse, which are labeled Doublespeak, Salespeak, and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology, and culture. Discussions are illustrated with a diverse range of examples from popular culture, magazines, Internet sites, politics, television, and film. Fox argues that the Information Age has replaced actual reality with representations of reality. He states that electronic media dominates our lives. Together, these three voices saturate media and technology, profoundly influencing American culture. Fox suggests specific strategies for recognizing and understanding these coded messages. |
From inside the book
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... sense of our deep sea of images , words , and music ? This section contains thirty suggestions to help you navigate these messages — to con- trol them , lest they control you . The media situations described here can occur when these ...
... sense of the data that floods our senses every day . Naming means categorizing and classifying phenomena . Creating fewer elements helps us manage information more efficiently and effectively . Naming is nat- ural . But too often we ...
... sense of in- dependence . Doubt seeps in and we begin to compare ourselves with the ideal images of mass media , and think , “ Well , maybe my teeth do need to be whiter . " When mass technology displaces our sense of individuality ...
Contents
Making Sense of MediaSpeak | 17 |
Doublespeak | 45 |
Salespeak | 87 |
Copyright | |
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