Mediaspeak: Three American Voices
This book defines and analyzes the content, structure, and values of three predominant types of public discourse, which are labeled Doublespeak, Salespeak, and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology, and culture. Discussions are illustrated with a diverse range of examples from popular culture, magazines, Internet sites, politics, television, and film. Fox argues that the Information Age has replaced actual reality with representations of reality. He states that electronic media dominates our lives. Together, these three voices saturate media and technology, profoundly influencing American culture. Fox suggests specific strategies for recognizing and understanding these coded messages.
This lively and informative discussion will appeal to anyone who is interested in learning how print and electronic media manipulate both individuals and society as a whole. The extensive research will appeal to media, communications, journalism, and cultural studies scholars alike.
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These representations and the objects they sell are made so appealing and
beautiful that the act of consuming them becomes even more appealing and
beautiful than the products themselves . Visual media , especially , has
succeeded so ...
This ad is selling something invisible — the intangible lure of popularity - as
much or more than it ' s selling toothpaste , the actual product . Are toothpaste
and our ... Why would the toothpaste people sell popularity ? Who is most
... 000 : The number of classrooms that view two minutes of television
commercials every day on Channel One ( “ Selling ... in 1998 that were mass -
produced e - mailings , " most from corporations with something to sell ” (
McCafferty 1998 ) .
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MediaSpeak and American Voices
Making Sense of MediaSpeak
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