MediaSpeak: Three American VoicesThis book defines and analyzes the content, structure, and values of three predominant types of public discourse, which are labeled Doublespeak, Salespeak, and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology, and culture. Discussions are illustrated with a diverse range of examples from popular culture, magazines, Internet sites, politics, television, and film. Fox argues that the Information Age has replaced actual reality with representations of reality. He states that electronic media dominates our lives. Together, these three voices saturate media and technology, profoundly influencing American culture. Fox suggests specific strategies for recognizing and understanding these coded messages. |
From inside the book
Results 1-3 of 42
... sell into our shopping cart . These representations and the ob- jects they sell are made so appealing and beautiful that the act of consum- ing them becomes even more appealing and beautiful than the products themselves . Visual media ...
... selling toothpaste , the actual product . Are tooth- paste and our desire for popularity the same thing ? Are they even re- motely connected ? Why would the toothpaste people sell popularity ? Who is most concerned about social ...
... Selling to School Kids " 1995 ) . • 154 : The number of Coca - Cola cans that students must find on a book cover and ... sell " ( McCafferty 1998 ) . It's hardly unusual for a free enterprise system to employ Salespeak . Advertising is a ...
Contents
Making Sense of MediaSpeak | 17 |
Doublespeak | 45 |
Salespeak | 87 |
Copyright | |
3 other sections not shown