Mediaspeak: Three American Voices
This book defines and analyzes the content, structure, and values of three predominant types of public discourse, which are labeled Doublespeak, Salespeak, and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology, and culture. Discussions are illustrated with a diverse range of examples from popular culture, magazines, Internet sites, politics, television, and film. Fox argues that the Information Age has replaced actual reality with representations of reality. He states that electronic media dominates our lives. Together, these three voices saturate media and technology, profoundly influencing American culture. Fox suggests specific strategies for recognizing and understanding these coded messages.
This lively and informative discussion will appeal to anyone who is interested in learning how print and electronic media manipulate both individuals and society as a whole. The extensive research will appeal to media, communications, journalism, and cultural studies scholars alike.
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No matter what the information , genre , or medium , if a message elicits a quick
response within you , then quickly ... site of the Ku Klux Klan , it ' s natural for first
responses to be emotional , especially if the text in question involves emotions .
Such responses stop thinking before it even starts . On the other hand , a
symbolic response occurs when we slow down and think about the symbol and
that to which it refers — when we think about the circumstances and conditions
COMMON RESPONSES TO SENSATIONSPEAK Whenever Sensationspeak
arises as a topic in public discourse and informal conversations , several knee -
jerk responses surface , but I ' ll note only a few of them here . One of them is a
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MediaSpeak and American Voices
Making Sense of MediaSpeak
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