MediaSpeak: Three American VoicesThis book defines and analyzes the content, structure, and values of three predominant types of public discourse, which are labeled Doublespeak, Salespeak, and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology, and culture. Discussions are illustrated with a diverse range of examples from popular culture, magazines, Internet sites, politics, television, and film. Fox argues that the Information Age has replaced actual reality with representations of reality. He states that electronic media dominates our lives. Together, these three voices saturate media and technology, profoundly influencing American culture. Fox suggests specific strategies for recognizing and understanding these coded messages. |
From inside the book
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... RESPONSES " That's disgusting ! She's nothing but a ruthless manipulator of men ! " Is this an appropriate or effective way to begin rationally responding to and evaluating a film or TV program or some other media text ? Most of the ...
... responses stop thinking before it even starts . On the other hand , a symbolic response occurs when we slow down and think about the symbol and that to which it refers - when we think about the circumstances and conditions that surround ...
... responses surface , but I'll note only a few of them here . One of them is a red flag that , somehow , the " far ... response is that whoever acknowledges Sensa- tionspeak is engaging in a " recurring moral panic " over a new technol ...
Contents
Making Sense of MediaSpeak | 17 |
Doublespeak | 45 |
Salespeak | 87 |
Copyright | |
3 other sections not shown