Mediaspeak: Three American Voices
This book defines and analyzes the content, structure, and values of three predominant types of public discourse, which are labeled Doublespeak, Salespeak, and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology, and culture. Discussions are illustrated with a diverse range of examples from popular culture, magazines, Internet sites, politics, television, and film. Fox argues that the Information Age has replaced actual reality with representations of reality. He states that electronic media dominates our lives. Together, these three voices saturate media and technology, profoundly influencing American culture. Fox suggests specific strategies for recognizing and understanding these coded messages.
This lively and informative discussion will appeal to anyone who is interested in learning how print and electronic media manipulate both individuals and society as a whole. The extensive research will appeal to media, communications, journalism, and cultural studies scholars alike.
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Another problem is that such prefab categories encourage us to think only in
terms of those groupings presented to us . The neat boundaries tied around news
stories often lead us to believe that the problems inherent in the story can be ...
Directly next to this problem is a full - color picture of a pair of Nike shoes ( Hays
1999 ) . The 1999 edition of this book contains the following problem : “ The best -
selling packaged cookie in the world is the Oreo cookie . The diameter of the ...
If anything , Americans have always prided themselves on optimism , on fixing
problems . ... Our acceptance of Realism , in which not every piece of bad luck ,
problem , character flaw , or natural disaster is resolved for the best , is a
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MediaSpeak and American Voices
Making Sense of MediaSpeak
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