Mediaspeak: Three American Voices
This book defines and analyzes the content, structure, and values of three predominant types of public discourse, which are labeled Doublespeak, Salespeak, and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology, and culture. Discussions are illustrated with a diverse range of examples from popular culture, magazines, Internet sites, politics, television, and film. Fox argues that the Information Age has replaced actual reality with representations of reality. He states that electronic media dominates our lives. Together, these three voices saturate media and technology, profoundly influencing American culture. Fox suggests specific strategies for recognizing and understanding these coded messages.
This lively and informative discussion will appeal to anyone who is interested in learning how print and electronic media manipulate both individuals and society as a whole. The extensive research will appeal to media, communications, journalism, and cultural studies scholars alike.
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The concept of one ' s voice as one ' s true identity dissolves , instead we play
one different role after another , depending on who we ' re communicating with
and what we want . Hence , the idea of a " true voice ” that comes from our one
Stone communicates this by enlarging these videos to fill the movie theater
screen - or by allowing viewers to see them play on TV monitors in the
background of certain scenes . The enlargements motivate viewers to look
closely ( usually for ...
text , most toys are essentially ads that kids can play with — Salespeak for other
toys , films , and assorted items . Like the larger ... Stephen Kline ( 1993 )
describes how such “ character marketing " influences kids ' behavior when
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MediaSpeak and American Voices
Making Sense of MediaSpeak
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