Mediaspeak: Three American Voices
This book defines and analyzes the content, structure, and values of three predominant types of public discourse, which are labeled Doublespeak, Salespeak, and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology, and culture. Discussions are illustrated with a diverse range of examples from popular culture, magazines, Internet sites, politics, television, and film. Fox argues that the Information Age has replaced actual reality with representations of reality. He states that electronic media dominates our lives. Together, these three voices saturate media and technology, profoundly influencing American culture. Fox suggests specific strategies for recognizing and understanding these coded messages.
This lively and informative discussion will appeal to anyone who is interested in learning how print and electronic media manipulate both individuals and society as a whole. The extensive research will appeal to media, communications, journalism, and cultural studies scholars alike.
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A narrative can occur as a straight chronology of events — from bed to breakfast .
This is a logical , linear , rational approach . Or the narrative can “ jump - cut ”
from past to present to past again . This approach is more irrational and
OVERVIEW The next two sections focus on the broadest types of Doublespeak :
that which occurs mainly through language and that which occurs mainly through
images . Both approaches manipulate readers in similar ways , although visual ...
stances , were those to occur , such a situation as an uncontrollable power surge
to the point of criticality indicates at least some moderate possibility of thermal
enrichment . Reporter : So — there was an explosion ? Spokesperson : Precisely
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MediaSpeak and American Voices
Making Sense of MediaSpeak
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