MediaSpeak: Three American VoicesThis book defines and analyzes the content, structure, and values of three predominant types of public discourse, which are labeled Doublespeak, Salespeak, and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology, and culture. Discussions are illustrated with a diverse range of examples from popular culture, magazines, Internet sites, politics, television, and film. Fox argues that the Information Age has replaced actual reality with representations of reality. He states that electronic media dominates our lives. Together, these three voices saturate media and technology, profoundly influencing American culture. Fox suggests specific strategies for recognizing and understanding these coded messages. |
From inside the book
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... message's overall effects , how we perceive and interact with messages , and how these messages function within larger systems . Therefore , this book also focuses on such questions as , What is the nature of America's deluge of public ...
... messages — the intricacy of the message itself , and the difficulty of understanding it completely , increases exponen- tially . Media messages are prevalent and complex . I also assume that democracy will be healthier if we think more ...
... messages that surrounded us . If we read an essay by E. B. White , we recognized his voice and " knew " him . If our grandparents told us a story , we could link the message to the source and evaluate its trust- worthiness . We knew ...
Contents
Making Sense of MediaSpeak | 17 |
Doublespeak | 45 |
Salespeak | 87 |
Copyright | |
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