Mediaspeak: Three American Voices
This book defines and analyzes the content, structure, and values of three predominant types of public discourse, which are labeled Doublespeak, Salespeak, and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology, and culture. Discussions are illustrated with a diverse range of examples from popular culture, magazines, Internet sites, politics, television, and film. Fox argues that the Information Age has replaced actual reality with representations of reality. He states that electronic media dominates our lives. Together, these three voices saturate media and technology, profoundly influencing American culture. Fox suggests specific strategies for recognizing and understanding these coded messages.
This lively and informative discussion will appeal to anyone who is interested in learning how print and electronic media manipulate both individuals and society as a whole. The extensive research will appeal to media, communications, journalism, and cultural studies scholars alike.
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Also , these three chapters not only look backward , but forward as well , to
speculate on the roles these voices may play in America ' s emerging myths of
technology , our largest frontier . Throughout our history , our newest and largest
Do we look to the church and the law for authority ? Conversely , they want to
know if we ' re internally motivated : Do we look inward to ourselves for authority ,
not outward to other people or institutions ? Early on , try to size up the intended ...
If we are dropped suddenly onto a street , we will first look for moving cars , for
purposes of avoiding them . Dropped suddenly into a Web site , we will first look
for a menu of options , to move to another topic . Every medium encourages its
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MediaSpeak and American Voices
Making Sense of MediaSpeak
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