Mediaspeak: Three American Voices
This book defines and analyzes the content, structure, and values of three predominant types of public discourse, which are labeled Doublespeak, Salespeak, and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology, and culture. Discussions are illustrated with a diverse range of examples from popular culture, magazines, Internet sites, politics, television, and film. Fox argues that the Information Age has replaced actual reality with representations of reality. He states that electronic media dominates our lives. Together, these three voices saturate media and technology, profoundly influencing American culture. Fox suggests specific strategies for recognizing and understanding these coded messages.
This lively and informative discussion will appeal to anyone who is interested in learning how print and electronic media manipulate both individuals and society as a whole. The extensive research will appeal to media, communications, journalism, and cultural studies scholars alike.
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But regardless of how you perceive the ad , distinguishing the crude promise of "
interesting parts " from the human being whose legs fill the page is a complex
task . And so is separating these things from our own perceptions and lives , as ...
Finally , and maybe most important , Sensationspeak functions as an extensive
set of stories — a body of narrative or myth that shows us and tells us how to live
and how not to live , just as fairy tales and fables did for past generations .
For example , if a tabloid headline claims that “ Hitler is Alive ! , ” he does not live
in South America . Nor does he live in Buenos Aires . Rather , we ' re told that he
lives in a suburb of Buenos Aires . Even a horoscope ( traditionally the most ...
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MediaSpeak and American Voices
Making Sense of MediaSpeak
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